Leading Graphics/Print Specialist Chooses salesforce.com over Competition to Punch its Way to Sales Success

Challenge

• Leading printing and pre-press company was relying on rival CRM solution to manage sales and marketing processes
• Required additional coding skills and resources to develop deep visibility into opportunities, leads, accounts and other modules
• Rival solution unpopular with users owing to difficulty of use and navigation; hard for management to report in the form they wanted
• Adaptations required additional codings – a drain on the company’s limited technology resources

Solution

• Deployed Salesforce SFA and the AppExchange to 120 professionals worldwide to share and manage critical business information
• Used Apex Connector for SAP to integrate salesforce.com system with SAP back-office system
• Functionality includes opportunity, leads and pipeline management
• Deployed AppExchange Adoption Dashboards, Open Tasks and Time-based Workflow pre-assembled applications
• Supports end-to-end marketing campaigns and event management

Results

• Proven, internet-based on-demand system requires minimal IT specialist intervention
• Native connector Connect SAP for R/3 simplified integration, providing synchronization between Salesforce customer data and ERP customer data
• SAP integration completed in only 10 days
• Pre-built customer-master integration templates delivered consistent view of the customer across systems
• Automated and streamlined capture, assignment and follow-up on leads identified during email campaigns and marketing events/trade shows