Company Overview

Bespoke Collection is a premium wine and art collaborative that has to create its own opportunities in order to stand out and prosper in a highly competitive market. Success depends upon identifying and engaging the right customers and partners, and building loyalty through the social enterprise.

Solution

With millions of contacts and accounts, plus a fine-tuned search and segmentation tool, Data.com helps Bespoke find the perfect partners to keep its business growing.

Results

• 30% boost in sales productivity
• 18% rise in sales opportunities
• 9% upswing in campaign delivery rates

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Company Overview

With the mobile banking industry in constant flux, Clairmail had a hard time finding current, accurate data for prospects and companies. Keeping it up to date was even harder. As a result, sales reps spent way too much time cleaning up incomplete, dirty data, and not enough time selling.

Solution

Data.com purges dead records, appends missing details, and keeps clean, complete data instantly accessible, so Clairmail's sales reps can spend more time selling.

Results

• Call volume and sales increased 15%
• 20% of new deals are Data.com-sourced
• 32% of revenue is Data.com-sourced

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Company Overview

To keep its record growth on track, data storage up-and-comer Coraid had to build a B2B contact database nearly from scratch. It needed high-quality, highly targeted contacts at a good price. And there had to be a way to keep the data clean, complete, and current at all times.

Solution

Data.com gives Coraid 30+ million high-quality contacts to choose from, and keeps them updated, accurate, and instantly accessible in the cloud.

Results

• Added 95,000 Data.com contacts to B2B database in one year
• 62% of leads are Data.com-sourced
• Realized an ROI of 1,208%

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Company Overview

Lenovo is a multinational computer technology corporation that develops, manufactures, and markets award-winning personal technology.

Challenge

• Wanted to enhance sales and marketing data quality
• Needed to consolidate diverse data sources while preserving data integrity
• Concerns included contact data aging and data quality

Solution

• Chose Data.com for its innovative, crowd-sourced approach to contact management
• Flexibility and Salesforce integration were particularly well suited for Lenovo’s U.S. business environment
• Helped with the overall segmentation process, with each account being linked to a set of targeted decision makers

Results

• Reduced bounce rates for email campaigns
• Decreased return rates for direct mail campaigns
• Helped sales team reach more accounts and close more deals
• Increased productivity, with employees spending less time searching through multiple sources to find contacts

Company Overview

NBC Universal is an American commercial broadcasting television network.

Challenge

• Needed a handle on contact management, due to the rapid rate of personnel changes in the media industry
• Wanted to show they could touch and know their clients better than anyone else in the industry
• 80 percent of sales time was spent searching through contact database

Solution

• More contacts at C-level and beyond at specific accounts
• Inaccurate contact and account data updated with Data.com Clean

Results

• Increased sales and marketing alignment with Data.com’s complete and accurate database
• Increased sales efficiency
• Sales reps penetrate accounts faster with access to the right contacts
• Lower bounce rates with quick and accurate updates of marketing lists

Company Overview

Internap provides IT infrastructure services such as content delivery, colocation, and managed hosting. More than 2,700 customers around the world rely on Internap to achieve their Internet business goals.

Challenge

• Management wanted a solution that could help their army of 80 sales reps drive new business and increase the sales pipeline

Solution

• Cleaned up incomplete and inaccurate records
• Sales and marketing easily share clean, current, and complete contacts
• Salesforce integration provides a single complete view of the entire company

Results

• Sales reps are now able to quickly identify the right contacts
• Shorter sales cycles
• Expanded pipeline
• Boosted close rates
• Increased sales productivity; before Data.com, the equivalent of 5 percent of time spent with every opportunity was spent on data cleanup
• Achieved widespread adoption thanks to the ease of use of Salesforce and Data.com

Company Overview

Ariba is a cloud solution provider, offering applications that automate buying, help target preferred suppliers, and manage enterprise sourcing.

Challenge

• Needed to fill in customer information gaps
• Sales reps wanted to extend their reach deeper into customer accounts for additional contacts to build pipeline

Solution

• Quickly find contacts within given accounts
• Able to do better diligence before initial prospect meetings and be more effective on sales calls

Results

• Increased sales team productivity and efficiency
• Reached more contacts in accounts, including beyond the C-level
• Improved close rates
• 41 percent increase in qualified pipeline
• Better targeting in email campaigns yielded new business opportunities

Company Overview

Enterasys Networks is a premier global provider of wired and wireless network infrastructure and security solutions.

Challenge

• Wasting time researching information for incomplete records
• Needed a data enrichment tool to help sales team drive revenue and pipeline
• Needed net new contacts to build marketing pipeline and expand their reach

Solution

• Licensed Data.com to their entire sales team
• Nightly update to leads, contacts, and accounts
• Clean, complete, and accurate contacts are used for prospecting
• Net new contacts provided by Data.com are used for marketing lists
• Data.com paired with Marketo allows for closed loop marketing

Results

• Data.com-managed pipeline has reached $1.4 billion
• Completed records have saved significant time, with additional research rarely required
• All contacts tied to opportunities have been improved with Data.com data
• Pipeline directly sourced from Data.com through prospecting and marketing lists totals $2.9 million
• Managed revenue has reached $548 million
• Sourced revenue totals $1.7 million
• Great ROI on marketing campaigns sourced from Data.com

Company Overview

As a top provider of lead generation services for technology companies, The Vanella Group, Inc. is under constant pressure to find high volumes of premium-quality B2B data at an affordable price. The company also needs highly targeted marketing lists to grow its own business.

Solution

The Vanella Group found Data.com data to be cleaner, more complete, easier to use, and more affordable than any other sources.

Results

• Engaged prospects 40% faster
• Increased productivity 25%–40%
• Achieved 30%+ open rates

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