Sales Cloud helps eBay master art of selling

Challenge

• eBay China targeting growth and looking to accelerate seller activation
• Local product managers required a real time picture of sales team and site seller activity
• Spreadsheets not doing the job - highly customized CRM required

Solution

• Staggered introduction of salesforce Sales Cloud across sales operation – 70 employees split into 13 teams and five regions
• Seller recruitment activity funnels leads from eBay affiliates, word-of-mouth, paid search and other channels, into salesforce CRM where seller records sync with eBay’s sales database • Captured leads automatically allocated to eBay sales team members
• Force.com analytics provide eBay managers with what they need in real time - eBay has built a myriad of powerful reports and dashboards to give it the instant feedback it requires

Results

• Integrated CRM manages the entire sales lifecycle
• eBay sales team members better direct effort and see their progress
• Force.com analytics put eBay managers in the picture – sales nodes performance; staff performance; which sellers are selling, and what they’re worth
• Conversion rate of leads to registered sellers accelerated
• eBay China reports significant transaction volume growth