CRM Information at Your Fingertips

Information research is essential when it comes to understanding CRM and what it means for your business. Every business is unique - and so is every CRM implementation. That's why having as much information about CRM as possible results in better decisions about how your company can use CRM to improve customer relationships and impact your bottom line.

Don't just take our word for it: get authoritative CRM information from experts, industry analysts, and real-world salesforce.com users. View CRM Webinars and demos, and read a CRM white paper, or three. All the data you need is right here in our comprehensive CRM Information Resource Centre.

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CRM Demo Center

Viewing a CRM demo is one of the best ways to start your research and see first-hand how salesforce.com's CRM applications can help your business. For a highly informative product tour, click on any of the CRM demos on this page. Then delve into a CRM white paper for even more in-depth data.

For example, view the CRM demo of salesforce.com's service and support solution to learn how to keep customers happy by delivering superior customer service, while keeping down costs and managing risks. CRM datasheets provide information on how Salesforce CRM can empower customer support agents to quickly deliver real-time resolutions. And learn how to easily create a consumer self-service portal that helps customers help themselves.

CRM White Papers and Industry Research

Within salesforce.com's CRM Information Research Centre you can access a vast selection of CRM white papers and CRM industry research. Further your CRM expertise with one or more of these information-packed CRM white papers:

  • CRM White Paper: 9 Key Plays for CRM Success. Within this CRM white paper, you will find information on how a successful CRM program can catalyse company growth, while reducing business risks. Learn how to execute sales goals, build customer loyalty, turn loyal customers into evangelists, and track financial investments, so you can do more with less. Then view the Salesforce CRM demo for sales force automation to see this information in action.
  • Critical CRM Information: 8 CRM Essentials Guide. This valuable CRM white paper explores best practices on keeping customers on the rise and competitors on the run. Updated annually, the Guide is packed with useful CRM information and insights from industry experts and over 32,000 salesforce.com clientele. This Guide on CRM demonstrates findings taken from a wide range of CRM solutions applied by businesses in every industry. The CRM white paper provides information on how innovative technologies and strategies can help you implement a CRM solution your teams will actually use, while achieving real results in record time, and gaining a complete 360 degree view of your customers.
  • Ten Winning Ideas for Managing Your Channel - Must-Have CRM Information. Do you have complete visibility into your indirect sales pipeline? Are you maximising the profitability potential of your partner relationships? Find out with this CRM information guide that explains how to achieve channel management success with Salesforce CRM Partners. Then don't forget to watch the CRM demo of the Salesforce CRM Partners application in action. Between the CRM white paper and the CRM product demo, you'll learn how to recruit new channel partners in hours, not weeks, train channel partners better and faster, and accurately track and measure channel performance.
  • CRM White Paper: Salesforce CRM Ideas. Get important CRM information that's difficult to find: Learn how CRM can inspire, capture, and harness the power of ideas to increase business success - with the same intuitive Web 2.0 techniques people use on a daily basis to book travel, download music, and share interests. Here you'll find information on how CRM can be used to spark innovation, and learn how to launch an online community for sharing and voting on ideas. This CRM white paper also tells you how to collect real-time user feedback to validate and prioritise ideas quickly, and drive innovation to stay ahead of your opponents.

CRM Demos and More: Executive Success Kits

Looking for convenient, pre-packaged CRM information kit? These complimentary kits pull together a variety of key CRM information resources, including CRM Webinars, CRM white papers and demos, and a FREE 30-day trial:

  • PRM Sales Success Kit. Do you want ideas on maximising the revenue potential of your channel partners, while achieving real-time visibility into your channel, and developing a loyal partner community? This kit gives you all the CRM information you need for successful online channel partner management. The CRM demo shows you how to supply your channel partners with seamless access to leads and key CRM information, while generating a collaborative space to achieve deal success.
  • Customer Service and Support Kit. Crammed with essential CRM information, this complimentary kit demonstrates why Salesforce CRM is the right customer service solution for tough economic times. Watch the CRM demo and see how to deliver a customer self-service portal that enables your customers to help themselves. Learn how to optimise your call centre to make every customer service agent successful. Additional CRM information can be found in the CRM Webinar, which focuses on improving operational efficiencies in your company's contact centre. Study the CRM white paper research from Forrester to learn how one company achieved labour savings of US$12.4M, and increased agent productivity through an eleven-fold reduction in case turnaround time. Even better, request a custom CRM demo with your 30-day free trial of Salesforce CRM Call Centre.

Read Industry Research for Invaluable CRM Information

Take advantage of this broad collection of CRM white papers and studies from respected third-party analysts and research firms. Download any CRM white paper to access a wealth of CRM information - from authoritative insights, customer surveys, and CRM strategies, to CRM best practices, and informed opinion.

  • Gartner Report on Software as a Service (SaaS) in the Enterprise. 90% of organisations surveyed plan to uphold or increase their use of SaaS this coming year. Get insider information behind the statistic and discover the cost-effectiveness, ease of use, and rapid-deployment advantages SaaS delivers. Then watch our Salesforce CRM demo to view them for yourself.
  • CRM White Paper from CSO Insights. Unique CRM information and analysis: a comparison of the success of sales teams that use a CRM application, vs. those that don't. Discover the revealing results in this free CRM white paper, "Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness." After reading this eye-opening CRM information research, be sure to follow up with a CRM demo and FREE 30-day trial.

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